Tricks devastating Online Product Marketing through Social Media (social media marketing), What is Social Media Marketing ?, probably not the least of your new hearing even know about what's new social media marketing, but for you who often engaged in the world of internet marketing the term social media marketing is certainly not foreign to your ears, social media marketing can be interpreted as a marketing technique online or digitally by utilizing social media such as facebook, twitter, google + and other social media that are popular today.
For the business people, the existence of social media that diverse can be used for promotional or marketing the product they are selling, promotion in social media is considered as one of the promotional potential because these sites usually have a user with the amount of extraordinary many of all ages and economic levels vary, social media has become a tool that is very quick to exchange information when compared to conventional techniques.
The benefits that can be obtained by utilizing the promotional use of social media, the first social media is a popular site that most users and the latter are generally social media is supported by facilities that allow each member or user of social media accounts are able to interact and share information with one each other quickly, can be in the form of status, mutual love, mutual sharing (share), which will form word of mouth (word of mouth) quickly.
The question is how we do online promotion using social media marketing?
Steps to Market Products Online Through Social Media
Here are the steps you can take to implement social media marketing so that your products sell quickly:
1. Presenting page or blog site that can support your online business
Before you make a sale online, especially through social media would be a good idea to present the first site that is able to present detailed information on what you promote, if you are selling online then you should be able to present sites that provide online products that you Jugal as well as for other businesses, this is not mandatory but is the best way you can do.
The official site you will be landing page (the first page you visit) by customers or online visitors your site, if by chance the visitors you want to get more detailed information about what you offer, they should be able to visit a site that you set up either through a link that you include ,
Trip can be presented using a free blog or blogs top level domain (TLD) with .com, .net, .org, etc., but it is best to create a site with top level domain in order to raise the confidence of your customers.
2. Create a special page in the popular social media sites today.
Indeed, a lot of available sites social media for free that you can choose, suggest you choose the social media that are popular today, some social media so popular that you can choose include, facebook, twitter or google +, social media in my opinion social media is huge potential for your marketing media today.
In general, these sites have provided a facility to create special pages such as fanspage on facebook, custom paper like a blog that provides diverse information in accordance with the wishes of their owners, ranging from corporate, education, services, physical products, artists, community and still many others.
you can start making fanspage by selecting the appropriate category of business that you promote, you can use the fanspage you to interact with customers or members who have an interest in the products you sell.
3. Determine the target market and prospecting
The next step is to find the target market and potential customers, you should be able to determine the target market for the products you offer, whether to the students, housewives, young and old, or people who have a particular hobby
Because the main target your social media then you can take advantage of social media members who really have interest in the products you offer.
How to get potential customers you can start by searching the facebook group-group most likely to have an interest in your product marketed,
One form of the case is as follows:
Suppose you intend to market the product in the form of the Leather gloves Sport and sport, to get customers, at least you should be able to find the groups facebook-group most likely to have an interest in your product marketed,
Here are some steps to find customers that you can do:
a. Search Group facebook that are likely to have an interest in your product marketed.
Some of the groups facebook that you can find if you market are gloves and a leather jacket is a group of sports including motor racing fans, or of groups like that are likely to have an interest in your product marketed.
Please sign in to your facebook page, and then do a search group-the group.
You will find many groups, please select some group that has members who are already quite a lot, joinlah with the group on behalf of your fanspage page, until you actually allowed to join.
b. Make every facebook members who enjoyed the group as your friend, invite to friends only 10-15 people every day. try not to worry too much action you are considered spam.
c. Or you can also like or comment Status member in the group, with Melike status it will seem like notification by the member concerned that you are using Melike fanspage you created them, chances are they will Melike fanspage behind you.
You can Melike as much each member of the group that you think have the potential to be candidates for your customers.
d. Do the above until fanspage you have a lot of fans, who enjoyed the more you fanspage then indirectly you already have potential customers to promote products that you are selling, chances are these potential customers can be converted into buyers.
4. Perform the appropriate sales strategy
Think of it FansPage facebook or folowwe your twitter that you use for promotional media market your product already has a number of like or the number of fans or followers are many, the next step you should do is to convey promotional messages to be up to each fan page fans page you ,
There are many ways we can do, can use your own way or you can use a special sales strategy.
There are two categories when we do the engineering market your products online, it can be a subtle way (Soft Selling) or it can be a direct way (hard selling), the difference in the two methods in terms of how it communicates its message, as follows:
a. hard Selling
is a marketing strategy in the form of delivering messages that are rational / informational. This message is to touch the mind and create a response that is based on things that are logical. The purpose of the hard selling is to make the sale. In practice, this represented a hard sell in the form of direct sales (direct selling) and sales (sales promotion)
Hard selling really convey the sales message directly without rambling and the goal is to create sales, eg examples of hard selling:
"Selling laptop with specs interested contact xxx.xxx.xxx 100% discount, big game for the first 10 buyers"
b. soft Selling
While soft selling is a sales strategy by using methods of delivering sales messages that are emotional, can affect the customer emotionally, this strategy seeks to create a response that is based on behavior, mood, dreams, feelings and emotional appeal. Soft-selling indirect impact on sales, but in turn create sales.
Messages soft selling always at the start with the things that can lure potential customers emotionally, examples of soft selling strategies most frequently encountered are advertising on television, many of which are ads on television that only introduce products but indirectly using a sales message.
When there is a shampoo ad on television for example, content ads do not directly convey the sales message but rather the emotional messages like effects after wearing the shampoos are, or electronic advertising, for example indirectly convey the sales message directly but to introduce more positive effect on the use of electronic devices, what's in it after using electronic devices.
What most suitable strategy to market the product through social media?
Notably for social promotion strategies are most suited ?, of course a suitable strategy is a strategy of soft selling, before you sell a product, you can start your sales by making a few statuses of the gradual nature could influence potential customers emotionally, as as ads on tv,
Like for example if you want to sell a book with the title "healthy diet in 30 days", then you can start your sales by making the messages in the form of status in social media that are educating suppose, "the dangers of overweight for health", "introducing food -food healthy diet etc. "after the emotional messages you create your next can directly create a sales message by engaging call to action message (notification discounts, or other benefits that you offer so that they feel provoked to buy), for example:
"This book is appropriate for your healthy diet" discount of 10% for the 5 main buyers "contact xxx.xxx or click here for more information".
with the above message delivery strategy means you are indirectly using soft selling strategy for your online sales.
Online marketing strategy is what you do with a free way shingga minimal your budget or if you simply your capital can also be set aside capital for the promotion of paid both ways you can do with the main objective to create an effective marketing system, a unique and favored by many people
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